The Marketing, Sales and Commercial Direction Manager of the company is Alberto Schiavi. His responsibilities often go beyond the confines of Mirabella; his position, in fact, together with his breadth of vision, leads Alberto to travel a great deal and always stay up-to- date with what is happening in the market and its trends. It is not by chance that Mirabella was the first to create a Franciacorta without sulphites in demonstration of its continuous product experimentation, in line with the corporate philosophy. He is inspiring and transparent and this contributes to his capacity for teamwork: enormous added value for Mirabella, in addition to the fact that, possessing the expertise of an oenologist, he filters and lightens the workload of everyone by taking personal charge of certain aspects outside marketing.