Our corporate video is online

28 February 2022

Our history through the faces and words of its protagonists: people, but also places such as vineyards and cellars. This is, in summary, the content of our corporate video, accessible from the animated teaser on the home pageof the website.

The images immerse the viewers in a genuine atmosphere, which naturally reveals the fondness for the territory and the strength of family ties. The video opens with an overview of the vineyards in their most beautiful season, that of the harvest, and continues with Teresio Schiavi, founder, and agronomic manager, who narrates the birth of the company and explains the origin of the name Mirabella and the brand it portrays. the goddess of agriculture Demetra.

The word passes to his son Alessandro, an oenologist like his father and production manager, who talks about the daily work in the cellar and underlines the importance of dialogue as an element of growth.
It is therefore up to his brother Alberto, sales manager, to introduce himself: he too an oenologist underlines the value of respecting roles and transferring the sentiment of the market to the company.
The video ends with Teresio at work among the rows as he confirms that he has fulfilled his desire in the care of the vineyard.
The co-protagonist of the video is nature, enhanced through the old vines – which in some cases are over 40 years old, a rarity in Franciacorta – and Mirabella’s sustainable choices summarized in the ethical charter.
The video was made under the supervision of SGA Wine Design, which previously restyled the company’s brand and labels.
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